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The “General Lee” is an iconic vehicle that anyone who grew up in the 80s can recognize.
#80s nostalgia tv
While it may not be the greatest TV show of all time, The Dukes of Hazzard is certainly one of the most memorable. Well played, LEGO.Īlthough if you didn’t know these LEGOs were Marty and Doc Brown, would you intuitively know that’s who they are? Questionable… It’s the same reason we see so many adult nostalgia references in Pixar movies, it hooks the parents while also hooking the kids. And many of today’s parents probably have pretty fond memories of one of the biggest movies of the 1980s: Back to the Future. But who buys kid’s toys? That’s right, the parents. Sure, LEGOs are typically seen as a kid’s toy ( though not always). This Back to the Future LEGO set is a great example of a nostalgia product with dual appeal: LEGO has been very smart with their licensing. How do these grab you? Do they make you jump up and down on your Pogo Ball and scream “Rad!”? Great Scott, Marty!
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Here are a few examples of other marketing efforts riding the 1980s nostalgia wave that caught our MONSTER eyes recently. But that’s another story.) Marketing Makes 1980s Pop Culture New Again (Though one could argue that the marketing message in this commercial is actually highly counterproductive. And they’re all meant to make you chuckle as you conjure memories of a decade gone by. ALF, Hulk Hogan, Chucky, Twisted Sister, they’re all there. This Radio Shack TV spot—which aired during the 2014 Super Bowl—is jam-packed with 80s nostalgia. That’s why you’re seeing more commercials like this: And one of the easiest ways to do that is by using pop-culture tentpoles from the time period. To create a customer-brand connection, many brands try to tap into that soft spot with their marketing and advertising. Hitting the Soft Spot for the Children of the 80sĮvery generation has a soft spot in its heart for the formative years. Which is why we’re seeing so much 80s-based marketing lately. While younger generations make products hip and cool, and older generations hold value for their consistency and loyalty, the middle generation is where the money lies. You hold the purses and wallets, and make most of the purchasing decisions for your household. This age group is in the sweet spot right now. That means you’re right in the window for reaching your peak annual earning potential ( this report notes a woman’s income peak as age 40 and a man’s as age 49). That also means marketers want to make an emotional connection with you. If you were 15 in 1984, you are probably now close to 45 years old.